UPSC MainsMANAGEMENT-PAPER-II20135 Marks
Q29.

In part (ii) above, if actual demand in current week turns out to be 21500, what will be the forecast for the next week with exponential smoothing method, using α = 0.10?

How to Approach

This question tests the application of a fundamental forecasting technique – exponential smoothing. The approach involves understanding the formula for exponential smoothing, identifying the necessary data points (actual demand and previous forecast), and performing the calculation. The answer should clearly show the formula used and the step-by-step calculation to arrive at the forecast for the next week. Focus on precision and clarity in presenting the calculation.

Model Answer

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Introduction

Exponential smoothing is a time series forecasting method that assigns exponentially decreasing weights to past observations. It’s a widely used technique in inventory management, demand planning, and other areas where predicting future values based on historical data is crucial. The smoothing constant (alpha) determines the rate at which past observations are discounted. A higher alpha gives more weight to recent observations, while a lower alpha gives more weight to past observations. This question requires us to apply this method given a specific alpha value and actual demand.

Understanding Exponential Smoothing

The formula for exponential smoothing is:

Ft+1 = α * At + (1 - α) * Ft

Where:

  • Ft+1 = Forecast for the next period (next week in this case)
  • α = Smoothing constant (given as 0.10)
  • At = Actual demand in the current period (current week, given as 21500)
  • Ft = Forecast for the current period (current week)

Determining the Current Period Forecast (Ft)

The question implicitly requires us to know the forecast for the current week (Ft). Since part (ii) is referenced, we assume part (i) provided this information. Let's assume, for the sake of completing the calculation, that the forecast for the current week (Ft) was 21000. (This is a crucial assumption; in a real exam, this value would be provided).

Calculating the Forecast for the Next Week (Ft+1)

Now, we can plug the values into the exponential smoothing formula:

Ft+1 = 0.10 * 21500 + (1 - 0.10) * 21000

Ft+1 = 0.10 * 21500 + 0.90 * 21000

Ft+1 = 2150 + 18900

Ft+1 = 21050

Therefore, the forecast for the next week is 21050.

It's important to note that the accuracy of this forecast depends heavily on the value of alpha and the stability of the demand pattern. A higher alpha would result in a forecast closer to the actual demand of 21500, while a lower alpha would result in a forecast closer to the previous forecast of 21000.

Conclusion

In conclusion, using the exponential smoothing method with an alpha of 0.10 and assuming a current week forecast of 21000, the forecast for the next week is calculated to be 21050. This method provides a simple yet effective way to incorporate recent demand data into future predictions. The choice of alpha is critical and should be based on the characteristics of the time series data being analyzed.

Answer Length

This is a comprehensive model answer for learning purposes and may exceed the word limit. In the exam, always adhere to the prescribed word count.

Additional Resources

Key Definitions

Time Series
A time series is a sequence of data points indexed in time order. It's commonly used in forecasting and analysis to identify patterns and trends.
Alpha (α)
The smoothing constant in exponential smoothing, ranging from 0 to 1. It determines the weight given to the most recent observation. A higher alpha (closer to 1) gives more weight to recent data, while a lower alpha (closer to 0) gives more weight to past data.

Key Statistics

According to a report by Statista, the global market for forecasting software was valued at approximately $8.2 billion in 2023 and is projected to reach $12.5 billion by 2028.

Source: Statista (2023)

A study by McKinsey found that companies that effectively use predictive analytics, including forecasting techniques, are 23 times more likely to acquire customers and 6 times more likely to retain them.

Source: McKinsey (2019)

Examples

Retail Inventory Management

Retailers use exponential smoothing to forecast demand for products, allowing them to optimize inventory levels and minimize stockouts or overstocking. For example, a clothing store might use this method to predict the demand for winter coats based on historical sales data.

Frequently Asked Questions

What is the difference between simple moving average and exponential smoothing?

Simple moving average gives equal weight to all past observations within a specified window, while exponential smoothing assigns exponentially decreasing weights, giving more importance to recent data. Exponential smoothing is generally more responsive to changes in the data.