UPSC MainsECONOMICS-PAPER-I20208 Marks
Q26.

Assuming that the public tend to be persuaded by the campaign, what effect might this have on the economy's multiplier?

How to Approach

This question requires an understanding of the multiplier effect in economics and how behavioral economics, specifically persuasion through campaigns, can influence its magnitude. The answer should define the multiplier, explain its determinants, and then analyze how a successful persuasive campaign impacting consumer and investor sentiment would alter these determinants. Structure the answer by first defining the multiplier, then detailing its components, and finally, explaining the impact of the campaign on each component. Use examples to illustrate the points.

Model Answer

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Introduction

The multiplier effect is a fundamental concept in macroeconomics, representing the magnified impact of an initial change in autonomous spending (like government expenditure or investment) on overall national income. It arises because one person’s spending becomes another’s income, leading to further spending and so on. The size of the multiplier is determined by the marginal propensity to consume (MPC), marginal propensity to save (MPS), and the tax rate. If a public campaign successfully persuades individuals to increase spending or investment, it can significantly alter these determinants, thereby influencing the economy’s multiplier.

Understanding the Multiplier Effect

The multiplier (k) is calculated as: k = 1 / (1 - MPC), or alternatively, k = 1 / (MPS). In a more realistic scenario including taxes, the formula becomes: k = 1 / (1 - MPC(1-t)), where 't' represents the tax rate. A higher MPC and a lower tax rate lead to a larger multiplier, indicating a greater impact of initial spending on national income.

Determinants of the Multiplier

  • Marginal Propensity to Consume (MPC): The proportion of an additional unit of income that households spend rather than save.
  • Marginal Propensity to Save (MPS): The proportion of an additional unit of income that households save. (MPC + MPS = 1)
  • Tax Rate (t): The proportion of income paid as taxes. Higher tax rates reduce disposable income and thus lower the multiplier.
  • Import Propensity: The proportion of income spent on imports. Higher import propensities reduce the domestic multiplier effect.
  • Leakages: Any factor that reduces the amount of new income that is re-spent in the economy (e.g., savings, taxes, imports).

Impact of a Persuasive Campaign on the Multiplier

Assuming the public is persuaded by a campaign – for example, a campaign encouraging increased consumer spending or business investment – several effects on the multiplier are possible:

1. Increased MPC

A successful campaign directly aims to increase the MPC. If people are convinced to spend more of their income (perhaps due to increased confidence in the economy or a desire to support domestic businesses), the MPC rises. For instance, a campaign promoting “Made in India” goods could encourage consumers to prioritize domestic purchases, increasing the MPC. A higher MPC directly translates to a larger multiplier.

2. Reduced MPS (Indirectly)

As the MPC increases, the MPS necessarily decreases (since MPC + MPS = 1). This reduction in MPS further amplifies the multiplier effect. The campaign doesn’t directly target savings, but by encouraging spending, it indirectly reduces the proportion of income saved.

3. Impact on Tax Revenue & Government Spending (Potential Feedback Loop)

Increased spending due to the campaign leads to higher economic activity and, consequently, increased tax revenue for the government. The government could then use this increased revenue to fund further public spending (e.g., infrastructure projects), creating an additional boost to the multiplier. However, this is a secondary effect and depends on government policy.

4. Impact on Investor Confidence & Investment (Capital Multiplier)

If the campaign also targets business investment, it can boost investor confidence. Increased confidence leads to higher investment spending, which has its own multiplier effect (the capital multiplier). The capital multiplier is generally larger than the consumption multiplier due to the potential for further rounds of investment.

5. Addressing Leakages – Import Propensity

A campaign promoting domestic goods can also reduce the import propensity, keeping more spending within the domestic economy and further increasing the multiplier. This is particularly relevant for developing economies heavily reliant on imports.

Potential Limitations & Considerations

The effectiveness of the campaign is crucial. If the campaign fails to persuade the public, the impact on the multiplier will be negligible. Furthermore, the multiplier effect assumes that there is spare capacity in the economy. If the economy is already operating at full capacity, increased demand may simply lead to inflation rather than increased output. Finally, rational expectations theory suggests that if individuals anticipate the campaign's effects, they may adjust their behavior accordingly, mitigating the impact on the multiplier.

Conclusion

In conclusion, a successful public campaign persuading individuals to increase spending or investment can significantly enhance the economy’s multiplier. This is primarily achieved through an increase in the marginal propensity to consume and potentially a reduction in the import propensity. However, the magnitude of the effect depends on the campaign’s effectiveness, the economy’s capacity, and the potential for inflationary pressures. Policymakers must carefully consider these factors when designing and implementing such campaigns to maximize their impact on economic growth.

Answer Length

This is a comprehensive model answer for learning purposes and may exceed the word limit. In the exam, always adhere to the prescribed word count.

Additional Resources

Key Definitions

Autonomous Spending
Spending that is independent of income levels. Examples include government expenditure, investment, and exports. Changes in autonomous spending initiate the multiplier process.
Rational Expectations
The theory that individuals make decisions based on their rational assessment of available information, including anticipated future events and government policies. This can influence the effectiveness of policies designed to leverage the multiplier effect.

Key Statistics

In 2023, India's consumer spending accounted for approximately 55% of its GDP (Source: National Statistical Office, Ministry of Statistics and Programme Implementation, as of knowledge cutoff in early 2024).

Source: National Statistical Office, Ministry of Statistics and Programme Implementation

India’s fiscal multiplier is estimated to be around 1.2-1.5, meaning that every 1 rupee of government spending leads to an increase in national income of 1.2-1.5 rupees (Reserve Bank of India, 2019).

Source: Reserve Bank of India

Examples

“Incredible India” Campaign

The “Incredible India” campaign, launched in 2002, aimed to promote tourism in India. By successfully persuading international tourists to visit, it increased foreign exchange earnings and stimulated various sectors of the Indian economy, demonstrating a multiplier effect.

Frequently Asked Questions

What is the difference between the consumption multiplier and the investment multiplier?

The consumption multiplier measures the impact of a change in consumption spending on national income, while the investment multiplier measures the impact of a change in investment spending. The investment multiplier is generally larger because investment often leads to further investment (a chain reaction).