Which one of the following companies has started a rural marketing network called ‘e-chaupals’?
- AITCCorrect
- BDabur
- CProctor | Gamble
- DHindustan Lever
Explanation
The correct answer is A.
The e-chaupal initiative was launched by ITC Limited in the year 2000. It is a digital platform designed to empower farmers by providing them with real time information on weather, market prices, and scientific farming practices. By installing computers with internet access in rural villages, ITC created a direct marketing channel that eliminates middleman, allowing farmers to sell their produce directly to the company. This network has significantly enhanced the efficiency of the agricultural supply chain in India.
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