1
10 Marks150 Wordsmedium
Explain the difference between 'needs', 'wants' and 'demands'. Which one of these is the starting point for marketing? Do marketers create needs?
2
10 Marks150 Wordsmedium
The statement "build a better mousetrap, the world will beat a path to their door" communicates the essence of which marketing management orientation? Why is this concept not the right approach in a competitive marketing scenario?
3
10 Marks150 Wordsmedium
Smart marketers approach market with an understanding that they cannot appeal to all customers/buyers. Therefore they adopt the 'rifle' approach instead of the 'shotgun' approach. Which of the two approaches is more effective in the contemporary business environment and why?
4
10 Marks150 Wordsmedium
Define Human Resource (HR) Audit. Describe the various practices followed for HR Audit.
5
10 Marks150 Wordsmedium
What is meant by 'vision', 'mission' and 'objectives'? Briefly explain the nature and characteristics of objectives.
6
15 Marksmedium
Briefly explain the theories of compensation. What are the different types of monetary and non-monetary rewards? What are the merits and demerits of using non-monetary rewards?
7
15 Marksmedium
Motivation is a simple process but the task of motivating is daunting. Herzberg's theory is based on hygiene and motivator factors. Explain how this theory can be used to motivate employees at different levels of an organisation.
8
10 Marksmedium
Differentiate between line extension and brand extension strategy. Why do organisations proliferate markets with different types of product variations?
9
10 Marksmedium
Explain the economic rationale behind leasing as a mode of financing capital assets. What are the differences between an operating lease and a capital lease?
10
15 Marksmedium
Explain the relationship between 'role' and 'goal'. Differentiate between role conflict and role ambiguity. What effects do these have on the working of the organisation?
11
15 Marksmedium
What are the different types of skills leaders use in leading? Discuss the reasons why conceptual leadership skills become more important and technical skills go down in importance, at higher levels of organisation.
12
10 Marksmedium
What is the firm's earnings growth rate?
13
10 Marksmedium
What will next year's earnings be?
14
10 Marksmedium
What will next year's dividend be?
15
10 Marksmedium
What is the estimate of market value (market capitalization) of ABS Ltd., if market considers 15% as the required rate of return on equity (cost of equity) of ABS Ltd?
16
10 Marksmedium
Explain direct method and indirect method of preparing statement of cash flows using the following information pertaining to Ajay Ltd.
17
Marksmedium
Depreciation expenses
18
Marksmedium
Services provided by the firm for amounts received earlier
19
Marksmedium
Interest payable on loan outstanding
20
Marksmedium
Rents due but not paid
21
15 Marksmedium
State the adjusting entries for the above implicit transactions. If an organisation fails to pass adjusting entries for items (i) to (iv) above, what will be the impact on 'Statement of Profit and Loss' and on 'Balance Sheet'?
22
10 Marksmedium
Two of the emerging organisation structures are virtual and network organisations. Are these threats to conventional organisations? Why?
23
10 Marksmedium
Does India need more leaders, managers or entrepreneurs for achieving economic growth? Explain, highlighting their differences.
24
15 Marksmedium
Are the concepts of employee engagement and empowerment different? What are the benefits of employee empowerment?
25
15 Marksmedium
What is the importance of research in marketing? Suppose a company wants to undertake a research study, what process is it likely to undergo? Explain the steps.
26
10 Marksmedium
Calculate the weighted average cost of capital for Atul Mahindra Ltd.
27
10 Marksmedium
Activity Based Costing (ABC) systems are always more accurate than traditional costing systems. Do you agree? How does ABC improve overhead assignments?