UPSC Prelims 1999·GS1·economy·basic concepts

In a business concern, there are four functions, namely, Production (PR), Finance (FN), Personnel (PS) and Marketing (MK). The Customer (C) may also play a role in the prosperity of the concern. Match List I with List II and select the correct answer using the codes given below the Lists: List I List II Pie Diagram Statement I. A) Customer is the controlling factor II. B) Marketing is an integrating factor while customer is the controlling factor III. C) Marketing is the controlling factor IV. D) Marketing is more important than others E) Marketing is as equal a function as the others Codes:

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  1. AI-D, II-C, III-A, IV-B
  2. BI-E, II-D, III-A, IV-BCorrect
  3. CI-D, II-C, III-B, IV-E
  4. DI-E, II-D, III-B, IV-A

Explanation

To understand why option B is the correct match, we analyze how the visual representation of the functions in each pie diagram correlates with the descriptive statements. Statement I matches with E. In Diagram I, the circle is divided into four equal quadrants for Production, Finance, Personnel, and Marketing. This visually represents the idea that Marketing is as equal a function as the others. Statement II matches with D. In Diagram II, the Marketing slice is significantly larger than the other three functions. This visually indicates that Marketing is more important than others. Statement III matches with A. In Diagram III, the Customer is placed at the center of the circle with the other functions orbiting it. This represents the Customer as the controlling factor around which the business revolves. Statement IV matches with B. In Diagram IV, Marketing is shown as a layer or ring that surrounds the other internal functions, while the Customer is placed at the very center. This represents Marketing as an integrating factor that connects the internal functions to the Customer, who remains the controlling factor. Therefore, the correct sequence is I-E, II-D, III-A, and IV-B, making option B the correct answer.
economy: In a business concern, there are four functions, namely, Production (PR), Finance (FN), Personnel (PS) and Marketing (MK

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