The Service Area Approach was implemented under the purview of
- AIntegrated Rural Development Programme
- BLead Bank SchemeCorrect
- CMahatma Gandhi National Rural Employment Guarantee Scheme
- DNational Skill Development Mission
Explanation
The Service Area Approach (SAA) was introduced by the Reserve Bank of India (RBI) in 1989. Its main objective was to improve the quality of rural lending and ensure an orderly and planned development of rural and semi-urban areas by assigning specific areas (villages) to individual bank branches for extending credit. This approach aimed to bring about a focused and coordinated approach to rural credit. The SAA was implemented under the overall framework and purview of the Lead Bank Scheme, which itself was designed to coordinate the activities of all banks and other financial institutions in a district for rural development.
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