You are required to design a 'questionnaire' to be filled on-location by visitors, based on the following objective while writing a report : "To determine the feasibility of setting up a family-oriented vacation resort in the vicinity of a lake destination in the mountains" Which of the following heads would you include in the questionnaire to make it most appropriate for your purpose? 1. Size of family 2. Budget 3. Number of earners in the family 4. Food allergies and dietary restrictions Select the answer using the code given below.

The correct answer is C (1 and 2 only).

When designing a questionnaire to assess the feasibility of a business venture—in this case, a family-oriented vacation resort—the questions must focus on macro-level market demand, financial viability, and structural requirements.

Here is an analysis of the options:

• 1. Size of family (Include): This is essential demographic data. For a 'family-oriented' resort, knowing the average family size directly influences the physical infrastructure, determining the capacity and scope of the project, such as room configurations (e.g., family suites vs. standard rooms) and recreational amenities.
• 2. Budget (Include): This is the most critical metric for evaluating financial feasibility. A family's vacation budget dictates the pricing strategy, the target market segment (luxury, mid-scale, or budget), and the projected revenue of the resort.
• 3. Number of earners in the family (Exclude): While the number of earners correlates with household income, it is not a direct indicator of discretionary spending behavior. A family with multiple earners may still allocate a small amount to vacations. Therefore, it is an indirect and unnecessarily intrusive question when the actual vacation budget has already been addressed.
• 4. Food allergies and dietary restrictions (Exclude): This constitutes micro-level operational data. While crucial for the food and beverage department after the resort is built and a guest checks in, it does not determine the initial commercial viability or structural feasibility of setting up the resort.

Takeaway: In business feasibility studies, always prioritize Macro over Micro. Focus on overarching market variables (infrastructure needs, market demand, and revenue potential) rather than day-to-day operational details or intrusive personal information.